Researching a business is one of the first things a consumer will do before they hire someone. Often times they ask people they trust for a referral or they turn to the internet to begin their research. To continue their research online, a company must have a website. Which means, a website is often the first impression of your business. This is why it is important to have a website that stands out from the competition.

To give consumer the best impression of your business your website must engage them and wanting to learn more. Your site not only needs to capture your audience, it needs to showcase the professionalism of your business and prove you are the company that is going to be the perfect fit for their needs. A properly designed website will be easy to navigate, mobile responsive and provide relevant information to your audience. Each website we design achieves these goals and is 100% unique to you and your business.

Nevertheless, your website design won’t be effective if the consumer cannot find the site. Companies have to make search engine optimization (SEO) a priority to ensure potential customers can find them without difficulty. Research consistently shows most internet users never move past the first page of the search engine results. Any company that is not found on this page is losing business. Our team uses a variety of methods, including keyword research and link building, to move our clients up in the search engine results so they get more leads and generate new business. We will do the same for you with our customized SEO services.

Websites run with the assistance of a host, and the right provider needs to be selected for this purpose. Choose the wrong hosting provider your website may be down more than it is up. Furthermore, if something goes wrong with your site, you may not be able to recover sensitive information. The right host ensures this is never an issue.

Furthermore, a company offering this service should be of help with other tasks, such as email set-up. Having an email that is directly related to your company instills trust with your future customers. For example, a consumer is more likely to contact your company if you have an email that is john@yourdomainname.com rather than a generic email from yahoo or gmail. Potential and current clients want to be able to reach a company easily when a question or problem arises. The consumer knows they have somewhere to turn when they require assistance. If your company does not know which hosting provider to choose or needs assistance with setting this up, our agency is here to help!

You know that little padlock you see in the left hand corner next to the domain name? That is an SSL certificate. 

Search engines are now ranking sites with an SSL certificate of this type higher than those that don’t have the same protection in place. It also lets the consumer know any sensitive information they enter on your site is protected from prying eyes.  Even if no payment information is collected when using your site, it’s still wise to obtain the certificate for the other benefits it provides.

Any organization or individual holding or using the personal data of others for business must comply with the EU General Data Protection Regulation (GDPR), and this mandate includes contractors. The contractor must use this data fairly, explain to consumers what it will be used for, and more. A failure to comply can be costly for the business, and no contractor wants to learn they are being penalized because they didn’t understand the requirements. We help clients with these tasks to ensure they don’t encounter issues now or in the future.

Once your website is up and running, it must be maintained to ensure problems are prevented or caught early if they do come up. Malware, hacking, errors, hosting taking your site offline, broken functionality,  and messed up display are some things that can happen to your site if you don’t do regular upkeep and site maintenance.

Keeping your website running smoothly also gives your current and future customers a positive experience with your business. When a new product or service is offered, an update within the company arises, or you have new information to give to your customers (i.e. a blog post) this needs to be added to the site as well. Your company should choose a provider that handles these tasks and many more to guarantee the site is functioning at its highest potential. After all, your website may be the first impression you make, which means it should be a good one!